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Tirol’s Folk Hero Andreas Hofer and Beer

If his contemporaries are to be trusted, then Tirol’s most popular hero was not exactly averse to the idea of drinking.

A fact that shouldn’t surprise really: as owner of the “Sandhof” inn (Val di Passiria/South Tirol) drinking alcohol was second nature to him. Located along one of the busiest transit routes, the Sandhof was a favorite way-station and refreshment stop for traders and wagoners – the only worthwhile customers at that time. One mustn’t forget that the locals typically didn’t dine out back then – eating was done at home!

In those days inns still served as centers of public life drinking and alcohol played an important role in the animated atmosphere of an inn. Wine, schnapps and beer where the most popular beverages of the time – in this order. It was only in the 19th century that beer became the dominant staple among Tiroleans.

Although it is likely that “Father Hofer” had a preference for beer over wine, a “Hofer Beer” makes sense given his occupation as innkeeper. The beer is brewed by Stiegl and features an arty label depicting Hofer. The labels are the result of a competition staged in cooperation with the Advertising & Design Collegee at WIFI Innsbruck.

The three winning labels range from traditional to modern and jazzy, and add a special touch to the bottles. The special edition is only available during the 200th anniversary of the Bergisel Freedom Battle and only in Tirol. Although the wine-drinking Hofer might have never dreamed of a beer being named after him the seasoned innkeeper would have certainly loved the idea!

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