More farmers, better vegetables – is that true? Tanja Westfall-Greiter runs a market garden at Hattingerberg in Tirol. She is convinced that society should pay more tribute to the cultivation of land.

When it comes to Tirol’s contemporary architecture landscape, Innsbruck-based Christian Hammerl and Elias Walch are at the forefront, creating spaces and designs that age with grace, relying on a style that is rooted in tradition but with contemporary elements in all the right places.

Protecting the planet and looking after the environment are hot topics at the moment, but sometimes it's hard to know where to start. We have put together a few useful tips on how you can do your bit to preserve the beautiful nature of Tirol for future generations.

Take a walk around the Alpine Zoo at Innsbruck while scouting animals that roam large-acreage, natural habitats. With its distinctive hillside setting above town, the zoo is a must-see for animal and plant lovers. You can even discover endangered species that were protected by the Alpine Zoo’s conservation programs. Meet some of the mountain animals that are native to Tirol.

What will the snow be like this year? This is the question on everyone’s lips in Tirol as winter approaches. Finding an answer is often complicated. We set out in search of clues –indoors and outdoors.

Everyone knows what snow looks like. But did you know that it can scream, is actually black and has become an art genre in its own right? Snow is a fascinating thing. Wherever it falls, snow changes the landscape and the environment – but snow itself is also very changeable. We humans have been fascinated by the fluffy white stuff for centuries. Here are 22 facts about snow.

More than 7,000 snow sports instructors teach 700,000 students at 300 ski schools all over Tirol each winter. We talked to Sebastian Kahn, an instructor working with “Red Devils Kitzbühel” Ski School. He and his fellow instructors gave us an insight into a day in the life of a ski instructor.

Is the ski instructor uniform really a chick magnet and do they actually party all the time? Does the envious or negative imagery that the job title conjures-up have any grounding in reality? We conducted methodical fieldwork to debunk some of the most common myths.

Winter is dark, right? Wrong! The cold months of the year actually offer a wonderful contrast of sunshine and shade, light and dark. Here in the mountains nothing shines more brightly than the sun's rays dancing and reflecting on a fresh coat of snow. Join us on a journey through Tirol's light and landscape in winter.