Fashion guru Bernd Mühlmann designs his fashion ranges at home in the Villgratental Valley in East Tirol. However, keen followers of fashion in North Tirol need not embark on the long journey to this remote area – Mühlmann's flagship store is in the Seilergasse in the heart of Innsbruck's old town.
Whether or not a place is "off the beaten track" is often a question of perspective, but most people in Tirol would agree that the quiet Villgratental Valley in East Tirol is not the first place they would think of for a shopping trip. Innsbruck, on the other hand, has much more to offer dedicated followers of fashion – so it should come as little surprise that the exclusive clothing designed by Bernd Mühlmann at his home in East Tirol is also available in his label's flagship store in the regional capital almost 200 kilometres away.
Inspired by nature
In his native Villgratental Valley, designer and owner Bernd Mühlmann finds not only the inspiration and creative energy for his range of menswear and ladieswear but also the right conditions to produce many of the exclusive items by hand in his own workshop. The rest of the collection is made in a factory in Bosnia aimed at reintegrating disadvantaged members of society into the working environment.
Earthy colours, fine materials, clean lines and timeless elegance are the elements which characterise Mühlmann's fashion. Unlike bright colours and bling-bling, his creations let the wearer express their personality with no distractions. Indeed, Mühlmann's style reflects many aspects of the valley he calls home: simple, honest, refreshing and natural.