Sportalm is one of the top locations in Tirol for discerning women in search of stylish fashion to make them stand out from the crowd.
Sportalm is a fashion emporium based in Kitzbühel stocking clothes and accessories from around the world. This small town with international flair in the east of Tirol is home to the headquarters (still run by Wilhelm Ehrlich) and the flagship store, opened in 1979 and run by Herta Ehrlich. The couple's daughters, Ulli and Christina, have also been involved in the business for many years.
A passion for quality
Sportalm produces skiwear for men and women as well as elegant ladieswear for both business and leisure. Their clothes are characterised by bright colours, a tailored fit and a smart-casual combination of elegance and relaxed style which has made Sportalm a favourite for many years among fashion-conscious women in Tirol.
What's more, Sportalm has a firm commitment to ensuring fair working conditions and payment for its more than 800 employees in Kitzbühel and Bulgaria. After all, they are the ones who are responsible for making sure that every single item of clothing sporting the Sportalm logo meets the very highest quality standards.