Safety: A carefree holiday is key for families seeking relaxation. The value of 'safety' addresses this need – it should be tangible throughout the entire holiday experience, from family-orientated accommodation to ski schools, ski hire, cable cars and restaurants to special additional offers from tourism associations. Most of the hotels in Tirol are family-run businesses, which means families can stay with families – not in anonymous hotel chains.
Family-orientated: Services and infrastructure in the regions are consistently orientated towards families. They are designed to cover the needs of parents and children alike.
(Snow) enthusiasm: Snow inspires – guests and locals alike. This enthusiasm is palpable in the certified family ski regions, where the local ski instructors pass on their knowledge and passion for skiing. But snow also offers a variety of experiences away from the piste – from tobogganing to other winter activities for young and old.
Ease: A winter holiday shouldn't be stressful or complicated – relaxation begins when everything feels easy. In the family ski regions, access to the winter experience is deliberately made easier: short distances, pistes for all skill levels, the right equipment on site and family-friendly prices lower the entry barriers for children and beginners.
Warmth: What makes family ski resorts special are their authentic hosts, child-friendly communication and small personal gestures. This warmth creates an atmosphere in which every family feels welcome and understood.
