Security: A carefree holiday is a key need for families seeking relaxation. The value of "security" addresses this need - it should be tangible throughout the entire holiday experience: From family-orientated accommodation to ski schools, ski hire, mountain railways and restaurants to special additional offers from tourism associations. Particularly fitting: Tyrol's strength in the area of family-run businesses - here, families stay with families, not in anonymous hotel chains.
Family-orientated: The offer in the regions is consistently orientated towards families. It covers the needs of parents and children alike. Infrastructure, programmes and services are specially designed for families with children - from childcare to family flats.
(Snow) enthusiasm: Snow inspires - guests and locals alike. This enthusiasm is palpable in the family ski regions: skiing as a core product is taught by passionate ski instructors who pass on their love of the snow. But snow also offers a variety of experiences away from the piste - from tobogganing to other winter activities for young and old.
Ease: A winter holiday shouldn't be stressful or complicated - relaxation begins when everything feels easy. In the family ski regions, access to the winter experience is deliberately made easier: short distances, offers for all skill levels, the right equipment on site and family-friendly price offers lower the entry barriers for children and beginners.
Warmth: What makes family ski resorts special are their authentic hosts, child-friendly communication and small personal gestures. This warmth creates an atmosphere in which every family feels welcome and understood.