- Family-friendly indoor and outdoor experiences: in the Chambers of Wonder and the indoor play tower and outdoor playground and fairytale light installation
- Spectacular light installations: Fascinating light shows and sparkling crystal illuminations that light up the dark winter
- Top museum: Created by André Heller in 1995, it is the second most popular museum in Austria after Schönbrunn Palace.
There is more to Tyrolean winter than just skiing: Marvel at the magical light installations at Swarovski Crystal Worlds, experience thrills on the Highline179 or immerse yourself in an icy wonderland at the Hintertux Nature Ice Palace. Fans of action and film should visit the James Bond world 007 ELEMENTS, while connoisseurs can discover Tyrolean beer culture in the Braukunsthaus Zillertal.