Neustift is well known throughout Tirol and beyond, mainly thanks to the nearby Stubai glacier ski area which has for many years been proudly promoted as the "Kingdom of Snow".
Anyone wanting to understand how Tirol has developed in the last few decades should take a quick look at the history of the Stubai glacier ski area. In 1969, the village of Neustift im Stubaital recorded 37,600 overnight stays; in 1973, the winter after the first cable car up to the glacier opened, it was 92,000; six years later, Neustift counted 319,000 overnight stays. Today, this municipality at the end of the Stubaital Valley has over one million overnight stays a year.
This incredible rise is mainly thanks to Neustift’s proximity to the largest glacier ski area in Austria, the Stubai Glacier, which has long proudly promoted itself as the “Kingdom of Snow”. Here, the customer is indeed king, with Neustift proving a particularly popular destination for families.
While these days even kings must pay for the privilege of using the resort’s slopes and lifts, the stunning views which can be enjoyed after a tasty Wiener Schnitzel in the Jochdohle restaurant at 3,150m altitude are completely free of charge. Simply pull up a deckchair, relax and marvel at 109 mountain peaks over 3,000m. Majestic!