Wildseeloderhaus, Kitzbühel Alps, © Tirol Werbung/Robert Pupeter

Tirol – Holidays in the Heart of the Alps


Visitors to Tirol will experience a majestic and enchanting mountain landscape sure to touch their soul. Countless outdoor activities and a warm welcome make holidays in this stunning region an unforgettable experience.

“Here I have finally found a place of quiet, a place of peace, the like of which I could have only wished for,” wrote Johann Wolfgang von Goethe about Tirol in 1829. Today, many visitors still come to this region in the west of Austria to leave behind their worries, escape the stress of everyday life and be at one with nature. With more than 500 peaks over 3,000m, more than 600 glaciers along the main alpine ridge, lush green meadows and charming huts, this area boasts a truly unique landscape.


Discover Tirol


Outdoor enthusiasts are spoilt for choice in Tirol, both in summer and winter. Hiking and rock climbing are popular activities in the warm summer months, while in winter many people come to Tirol for alpine skiing, cross-country skiing and tobogganing in the enchanting snowy landscape. From the Ötztal, Paznauntal, Pitztal, Zillertal and Stubaital Valleys to East Tirol, Lake Achensee, the regional capital Innsbruck and the legendary ski resort of Kitzbühel: Tirol’s villages, towns and regions are famous for traditional customs and celebrations as well as for being their museums and other cultural attractions of the highest quality. Local guesthouses and inns are the ideal place to sample some of the delicious local specialties and relax after a long day out and about in the fresh air. And when things hot up in summer, there are plenty of crystal clear lakes to cool off, let your thoughts wander and simply lose yourself in the moment.

Experience the mountains of Tirol in summer


Experience the mountains of Tirol in winter


Discover the Austrian Tirol from the UK


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