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Hiking, rock climbing, cycling – the more activities on offer, the more popular the destination. This rule of thumb applies throughout Tirol, from the Stubaital Valley to Lake Achensee and the Kaiser Mountains. But the region has more to offer than just outdoor activities. The regional capital Innsbruck, for example, is home to many museums and other cultural attractions, while Kitzbühel boasts its own exclusive flair and other places offer a range of special deals for families with children.