Shopping Sportalm Shop

The Sportalm collections reflect the special lifestyle of Kitzbühel. This is where internationality and regionality are combined. For women who love Sportalm, originality and cosmopolitanity go hand in hand.Innovative functional materials are processed with proven craftsmanship techniques – modern design unbiasily cites historical models. This creates unmistakable clothing with attention to detail, high-quality and authentic and exclusively made in Europe.Sportalm emphasizes a sensual and self-confident personality, but the wearer is always the focus. Who wears Sportalm, simply does not need any disguise.The name of the Ehrlich family is best suited: Doing what you love sincerely and with dedication. Fashion with heartblood.