Loden is without a doubt the number one "all-rounder" when it comes to clothing materials. Loden Kern in Achenkirch takes this ancient cloth and transforms it into elegant custom-made items with timeless style and beauty.
First produced in the Middle Ages by peasants in Austria, Loden refers to a thick, water-resistant woollen material which has been and still is used throughout Europe for many purposes. In alpine countries it has long been used for smart daywear and ceremonial outfits, while the Sami people living in the freezing north of Finland relied on this short-pile material to protect them from the harsh arctic winter. One thing is for sure: long before the invention of high-tech artificial materials, Loden was key in defying the worst weather Europe has to offer.
The devil's in the detail
However, such a description does not do justice to the high-quality clothing produced at the Schneiderei Loden Kern on the shores of Lake Achensee. Hand-made with exceptional attention to detail, each item combines wool, silk and linen to create a fusion of modern design and traditional materials. Loden clothing is popular with everyone from hunters out and about in the raw mountain conditions to members of high society wishing to stand out from the crowd at a party. It can be worn all year round and offers an almost endless range of summer and winter looks, including eye-catching colours and tasteful accessories.