Shopping Polychromelab

Serfaus
Lifestyle & decoration, Tyrol products

Tyrolean craftsmanship at the highest-altitude manufacturing facility for functional textiles: polychromelab develops innovative outdoor and designer clothing in Serfaus, which is tested under extreme conditions.

Information

What can you buy here?

  • Custom-made outdoor and lifestyle clothing made from innovative materials
  • Functional jackets, ski suits, and ski overalls
  • Alpaca socks, beanies, and underwear from our own alpaca farm
Source: Serfaus-Fiss-Ladis

Description

Innovation Meets Sustainability and Circular Design

Founded in 2000 by the design studio polychromelab—led by award-winning product designer Michele Stinco and Elisabeth Frey—the company has evolved over the years into an alpaca farm with a very distinctive design philosophy. In 2012, Stinco and Frey received multiple awards—including recognition for sustainability, material innovation, and exceptional design.

Today, at the Serfaus Alpaca Farm in Serfaus-Fiss-Ladis, the couple develops and produces high-quality ski, outdoor, and lifestyle apparel made from sustainable materials—100% locally sourced, resource-efficient, and handcrafted. Particularly innovative: Instead of needle and thread, they use ultrasonic welding, which makes the clothing extremely durable. The two have been running an alpaca and llama farm since 2017 and, in strict adherence to the principles of a circular economy, develop products from their own fine-hair alpacas. "The Flow of the Gods" Over the years, the concept has evolved so that everything—from the “birth of the animals to the finished product”—comes from a single source.

Away from oil and toward nature.

The products have already been honored with over 20 international design and innovation awards. Research, development, and field testing under extreme conditions form the backbone of
From clothing for Himalayan treks or ascents of the Eiger North Face, to racing gear for ÖSV stars like Marcel Hischer, all the way to the luxury world of Moncler or Yves Saint Laurent, the two dynamic entrepreneurs and
NEOBauern often find themselves competing with global corporations.

Getting here

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