"I am a man of simple tastes," the Irish writer Oscar Wilde is quoted as saying. "I’m always satisfied with the best." If that is true, Therese Fiegl is a woman of simple tastes: for her, only the very best is good enough. Proof, if any is required, can be found in her shop in the heart of Innsbruck's old town.
For years, the local population has benefitted from Therese Fiegl's uncompromising pursuit of perfection "made in Tirol". The name "Tiroler Edles" means, roughly translated, "exquisite produce from Tirol", and that is a pretty good description of what visitors can expect in this stylishly modern boutique in Innsbruck's old town. Indeed, the words "Tirol" and "edel" seem to be a recurring theme, with the "Tiroler Edle" chocolate made by Hansjörg Haas, the "Tiroler Edler" schnapps distilled by Christoph Kössler and Gerhard Maas as well as "Tiroler Reine" soap among the items on sale.
The best of the best
Therese Fiegel works closely with a network of partners with the same exacting standards as her. Her concept store "Tiroler Edles" stocks a huge range of carefully selected products made in Tirol, from exclusive wild herb tea infusions by the well-known local oboist and organic farmer Julia Moretti to cosy felt slippers by Gottstein from the town of Imst and even the delicate works of art produced by the young glassblower Robert Comploj. Every single one of the items on sale is designed and made in Tirol, yet is a million miles away from the tacky kitsch often found in souvenir shops. Each object is presented in a pure white box made of fine pinewood.