Tradition is not just about looking back at the past but also about shaping the present and looking forward to the future – in Tirol maybe more than anywhere else. One of the best examples of this past meets present meets future paradigm is the Tiroler Heimatwerk.
Tradition is not a value in itself. Just because something is old, doesn't make it good. What is decisive is not the age but the quality, a fact reflected in the Tiroler Heimatwerk's motto: "Qualität mit Tradition" ("Quality with tradition").
From carved nativity scenes to the finest linen tablecloths made to measure within just a few days, the Tiroler Heimatwerk is a one-stop-shop for anything and everything that is typically Tirolean. The Heimatwerk is a cooperative founded more than 80 years ago with the goal of helping the poor local population of farmers and craftsmen to sell their produce. Today almost 170 men, women and small businesses work for the Tiroler Heimatwerk producing everything from traditional clothing, modern fashion and knitwear to natural herb bath salts and international award-winning schnapps.